Tuesday, March 9, 2010

Treeco: REPRESENTation







Part of our product development involves researching how to best represent a tree. A few great examples are from the world of animation, particularly the illustrations of Eyvind Earle. As a little girl, I remember watching Sleeping Beauty and thinking the imagery was quirky and disarming for a Disney princess film; it wasn't anything like Snow White or Cinderella where the characters were soft and fleshy, the environments, wild and unruly. On the contrary, the sharpness and exaggerated graphic qualities of Sleepling Beauty, later described to me as modernist, were the most memorable from my childhood. Maybe simple, if not better, is more lasting.

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